The Details: Full Comparative Analysis


DFTA Evaluation of Fair Trade and

Social Justice Certification Claims

Instructions for using the web interface:

This format was designed to hopefully make it easy to obtain a general overview of the landscape as well as to then dig in to more detailed information and findings.

  • This initial page provides an overview grid of how closely the six evaluated programs meet the 13 evaluated DFTA Principles.
  • To read the detailed report for each Principle click on the desired Principle in the left hand column marked 'Summary Indicator'. This new page provides the Principle's definition and lists its relevant criteria; the program is accorded a symbol ranking based on how it addresses and meets the DFTA's criteria expectations. The "Key to Chart" identifies the eight symbols used to represent the programs' qualities and relationships.
  • By hovering over a symbol in the Chart on the Principle Page a pop up box will appear with the detailed information of how each program addresses the Criteria. When appropraite, a specific notation from the program's materials is referenced. The number of Criteria for each Principle may range from 1-8. 
  • Clicking on the initials of the program at the top of the Chart provides the reader with the full name of the program.

Programs included in the current evaluation:

  • FJC / AJP: Agricultural Justice Project’s Food Justice Certified program is a partnership of four NGO's and is currently active in North America.
  • FFL: Fair for Life is a certification program of the Institute for Marketecology (IMO), described as department of the Bio-Foundation based in Switzerland. 
  • FTUSA: FairTrade USA a more recent program and organization that previously was affiliated to FLO.
  • FLO: FairTrade Certified governed by the FairTrade Labeling Organization and FLO-CERT and including FairTrade America its North American affiliate.
  • RA: Rainforest Alliance Certified is implemented and oversen by Rainforest Alliance and the Sustainable Agriculture Network (SAN) a coalition of independent non-profit conservation organizations. 
  • FA: Food Alliance Certified is governed and implemented by the Food Alliance.
  • EFI: The Equitable Food Initiative is a new, multi-ogranizational program currently active on the West Coast of the United States.

Plans are already underway to add more programs as resources allow.

Read more about our methodology here. 

Read our statement of purpose here.


Key to Chart
The program is exemplary and meets the DFTA's criteria expectations. The program has some innovative approaches to this issue that may serve as a model.
The program appears to have a comprehensive approach to this issue in general alignment with DFTA criteria. There are some concerns or issues to highlight regarding the program's approach to this issue.
The program addresses this issue and may meet some of the criteria, but significant concerns, questions, or shortcomings compromise the approach. There is inadequate information or outstanding questions preventing a reliable assessment of the program's approach to this issue.
The program either does not address the issue at all, or clearly fails to address it in a manner consistent with DFTA criteria. Not applicable / not addressed by program

Programs with fair trade claims (domestic and/or international)

Programs with no fair trade claims, but addressing certain fair trade principles

For a print version of this summary, please click here.